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Storytelling Differences: Grants vs. Donor Appeals

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Storytelling Differences Grants vs Donor Appeals
All stories are not the same. In fact, your stories should be different - very different - depending on your audience. Data may tell, but it's your stories that sell. Your grant proposals will include lots of data, but your direct appeals to individual donors won't. So what kinds of stories should you tell, especially in your year-end donor appeals? (read more)

What Your Donors Really, Really Want

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What Your Donors Really, Really Want
Donor retention is key to a nonprofit's annual campaign and overall fundraising success. Yet many donors focus on getting new donors, rather than keeping the ones they have. So, how do you keep donors? By giving them what they want. And what do donors want? It's surprisingly simple. Do these few simple things, and you'll drive donor commitment, loyalty and retention - and raise more money. (read more)

What Donors Do After A Disaster

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What Donors Do After A Disaster
After a disaster, people want to help. And donors to the relief efforts are very likely donors to other organizations - including yours. If you're not a relief organization, are you worried how Harvey (and now Irma) may impact your donations? Are you concerned about donor fatigue? That donors will be overasked and overcommitted by the end of the year? (read more)

5 Things To Do Before June 30

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5 Things To Do Before June 30
Ah, June. School's out. Pools are open. Vacation season is in full swing. Alas, summer isn't always a picnic for nonprofits. That's because the beginning of June also means the end of June isn't far away. And for many nonprofits, June 30 marks the end of their fiscal year. Regardless of where you are in your nonprofit's "year," there are five things you need to do now. (read more)

How to "Be Your Donor," and Why

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How to Be Your Donor, and Why
"Be Your Donor Day." Have you heard of it? It's not a traditional holiday and it gets little fanfare. However, this simple concept has big implications for your nonprofit. Think of "Be Your Donor Day" as a time to measure your donors' giving experience. From testing your donation system to tracking your back office process, you want to make sure every donor's experience is a great one. (read more)

10 Tips for Year-End Fundraising Success

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10 Tips for Year-End Fundraising Success
It's back-to-school time. And if you have kids - whether they're in kindergarten or starting college - you make a plan for getting ready for that all-important first day. What about your nonprofit? Are you getting ready for the most important time of your year? December can be make-or-break for your organization's annual budget. If you haven't started planning your year-end fundraising campaign, now's the time to start. And here are a few ideas to get you going. (read more)

Raise More Money in the Last Four Weeks of the Year

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Last-Minute Tips for Year-End Fundraising
Whether your nonprofit operates on a calendar year or fiscal year, what happens in December is critically important to your annual fundraising success. Giving spikes at the end of the year and fully one-third of December's gifts occur on December 31. So, how can you raise more money in the last four weeks of the year? Here are 4 actions you can take now to raise more money in the next 4 weeks. (read more)

21 Tips for Your Next Fundraising Appeal

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21 Tips for Your Year-End Fundraising Appeal
When it comes to fundraising, what do you need to know? First, abandon the idea of a single "annual appeal." Asking for money is no longer a once-a-year activity. In fact, donors expect you to ask more often (and they respond when you do!), so don't wait until this time next year to ask again. Second, the primary focus of your appeal should be to keep your current donors – not attract new ones. Lastly, here are 21 tips and tricks to a better appeal, every time. (read more)

What You Need To Know About #GivingTuesday and Give Local America

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What You Need To Know About GivingTuesday and GiveBIG Days
#GivingTuesday is the unofficial start to the year-end giving season. Held on the Tuesday after Thanksgiving, it follows one day of giving thanks, and two days of getting deals. #GivingTuesday started in 2012, and it's one of two national days of giving. #GiveLocal (or #GiveBig) started in 2014 and is held on the first Tuesday in May. These giving days are growing in size and momentum. And here's how to get your organization ready to participate. (read more)

Are You Ready to Ask for (and Receive) Year-End Donations?

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Are You Ready to Ask for and Receive Year-End Donations
Yesterday was Giving Tuesday. It's a day that encourages us to give to charity. And it's particularly timely since 'tis the season...the end-of-year fundraising season, that is. And, in order to get people to give, you need to ask. It's as simple as that. Here are some tips for reaching out by direct mail and by email, and also tips to getting your website ready to receive online donations. (read more)
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