New year, new goals! Are all of your board members "on board" with making an annual gift to your organization? If not, this is a great resolution for your nonprofit. Every nonprofit should strive for 100% board giving, every year. This post will help you and your board members understand why this is so important (especially if you're a grantseeker). You'll also learn how to get to 100% board giving. (read more)

In case you missed a post (or just want to re-read a favorite), here are the top 5 nonprofit newsletter articles from 2019. Rankings are based on email open rates and social shares. (read more)

Fundraising is never "one and done." And that's especially true for your year-end campaign. Successful campaigns will use a multi-channel approach. The big 3? Direct mail letters, emails, and phone calls. This post will look at how you can use each of these three to your advantage to help you have a successful campaign - and a great start to the new year! (read more)

Nonprofits want to hear more donors say "Yes!" (Yes? Yes!) So why do so many nonprofits miss the mark in their fundraising letters? Before you send your next appeal letter to the printer, take a minute to see if you can say "yes" to these three simple questions. You'd be surprised at how many fundraisers can't say their letters do these three things. (read more)

Have you heard of the 40-40-20 rule? It has HUGE implications for your fundraising success. For years, direct mail marketers and advertisers have followed this cardinal rule. The "40-40-20 rule" states that the success of any campaign ultimately depends on these three factors: 40% on the audience, 40% on the offer, and 20% on the creative. This post will show you how to turn a good fundraising offer into a great one. (read more)

Natural disasters are becoming commonplace. In the last 6 weeks alone, we've seen wildfires raging in the Amazon rainforest. Rains triggering massive flooding in the Midwest and Southeastern United States. Record flooding in Japan. More flooding and landslides across China and South Asia. This is not to minimize the impact of Hurricane Dorian. Instead, this is a call to action: to minimize fundraising fallout from storms and natural disasters so your nonprofit can finish the year strong. (read more)