Make no mistake. Fundraising will look different this year. For the first time since 2008, people are beginning to talk about stopping their giving. Why? Because they feel financially insecure. Some will stop their giving - but they don't want to. Others will give to causes that they see as especially important or relevant now. Bottom line: there's a "new hierarchy" of giving. These are the four types of charities donors may support this year. (read more)

Make no mistake. Fundraising will look different this year. For the first time since 2008, people are beginning to talk about stopping their giving. Why? Because they feel financially insecure. Some will stop their giving - but they don't want to. Others will give to causes that they see as especially important or relevant now. Bottom line: there's a "new hierarchy" of giving. These are the four types of charities donors may support this year. (read more)

There's no doubt that 2020 will go down as one of the most remarkable years in our history. A global pandemic. Record unemployment. A pivotal election. And now, the aftermath of a hurricane along with raging wildfires. You might think it's a perfect storm - that rare combination of events or circumstances, creating an unusually bad situation. I think it's a perfect opportunity for fundraisers. This post offers a bit of inspiration to help you navigate the rest of the year. (read more)

Before you sit down to write your next fundraising letter, think about this. It's more than a "letter" - it's a package. Yet there are key elements that many nonprofits overlook when writing their appeals and putting the package together. I've written before about small things that can make a big difference in your next fundraising appeal. This post will look at four big things that can make an even bigger difference in your campaign results this year. (read more)

Legal experts in the U.S. and Canada report there has been increased interest in updating and writing wills since the coronavirus outbreak. Why? It's a little like toilet paper hoarding. It's about being in control. We can't control a global pandemic. But we can put our affairs in order. And lots of people (including your donors) are doing that now. And you can help them. This post will show you how. (read more)

Early reports are that last month's #GivingTuesdayNow raised more than $500 million - just a tick lower than last December's #GivingTuesday. These results prove that donors are as charitable as ever. They haven't stopped giving during the coronavirus crisis. However, many nonprofits stopped asking. But all is not lost! Here are 5 areas where you want to focus your efforts to raise money in the second half of the year. (read more)