All donors are not created equal. You might think that how much they give is what makes them different. But it's really how they give - their motivation - that's more telling. For instance, are the type that likes to attend events, and who love to buy auction items? Or are they truly invested in making the world a better place? This post will explore 4 types of donors and tell you which 2 your nonprofit needs in order to survive and even thrive. (read more)

They say hindsight is 20/20. So, what does your nonprofit's 2020 data tell you? There are lots of ways to measure success beyond the bottom line. This post explores some of those metrics. The list here isn't exhaustive. But it will get you thinking beyond the bottom line - dollars raised. Looking back at your fundraising successes (or missteps) can help you plan ahead for a bright new year. (read more)