As the year comes to an end, you'll see "best of" lists and recaps everywhere. We're no exception.

So, in case you missed a post from the, or just want to re-read a favorite, here are the top 5 articles from this past year.

You can view the full archive here.

1. What Your Donors Really, Really Want

Donor retention is key to a nonprofit's annual campaign and overall fundraising success. Yet many donors focus on getting new donors, rather than keeping the ones they have. So, how do you keep donors? By giving them what they want. And what do donors want? It's surprisingly simple. Do these few simple things, and you'll drive donor commitment, loyalty and retention - and raise more money.

2. Storytelling Differences: Grants vs. Donor Appeals

All stories are not the same. In fact, your stories should be different - very different - depending on your audience. Data may tell, but it's your stories that sell. Your grant proposals will include lots of data, but your direct appeals to individual donors won't. So what kinds of stories should you tell, especially in your year-end donor appeals?

3. Bylaws Are More than A Buzzword. A Checklist of Best Practices.

Being part of a nonprofit organization can feel a little crazy sometimes, don't you think? There's good news. Your bylaws can help stop the madness. Bylaws are an essential governance document and they should be revisited from time to time. Learn how to use your bylaws to guide and strengthen your organization. You'll also find an 11-point checklist for what your bylaws should include.

4. The Best Boards Practice Good Governance. Does Yours?

When I grow up, I want to be a BOARD MEMBER!" Said no child. Ever. So, it's not surprising that a lot of people join boards without really understanding what a board really does (or is supposed to do). The best boards practice good governance. But what does that really mean? And what does "good governance" look like? Essential governance practices are explained here, plus a 7-point checklist for you to use.

5. Demystifying the Data from 2 Key Fundraising Reports: What It Means To You

Fundraising is both a science and an art. And each year, Giving USA and the Fundraising Effectiveness Project give us lots of data and insights to the sector. Once you unlock the data, you can use the science to practice the art of fundraising. Here are some top takeaways from the reports and how you can use that information to raise more money.

In the new year, I want to help you and your nonprofit continue to grow and thrive.

So, whenever you have a question, drop me a line or give me a call.

And Let's Talk, Nonprofit.

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